The Art & Science of Seductive Interactions
Speaker(s): Stephen P. Anderson
Remember that "percentage complete" feature that LinkedIn implemented a few years ago, and how quickly this accelerated people filling out their profiles? It wasn't a clever interface or technical prowess that made this successful– it was basic human psychology. To be good designers we need to crack open some psych 101 textbooks, learn what motivates people, and then bake these ideas into our designs. We've spent the last decade perfecting how to create applications that serve our users needs. Now it’s time to create applications that are engaging. It's time learn a bit about the art and science of seductive interactions.
We'll look at specific examples of sites who've designed serendipity, arousal, rewards and other seductive elements into their application, especially during the post signup process when it is so easy to lose people. Examples mostly include consumer applications such as Muxtape, Dopplr and iLike, where engaging with users through a process of playful discovery is vital to continued use; however, we'll also look at how these same ideas might work in corporate environment, with a glimpse into a few corporate apps that have succeeded at being playful.