Brand FTW!
Speaker(s): Roby Fitzhenry
I want to show people that branding isn't just for big agencies and massive companies. Everyone can build a brand by evaluating who they really are and telling that story as honest and as simple as possible. I'll start by showing everyone how to get to a unique brand concept and how important it is. From there, I will elaborate on the decisions that need to be made before jumping in to design, copywriting or anything else. To me, the best brands are honest, simple and very consistent. These elements will be elaborated on and examples will be shown throughout the presentation. The samples I use will range from small businesses to massive brands that get it and use branding to increase ROI and their market share. A limited number of these samples will demonstrate companies I've worked with and how I followed these steps closely in order to get to the core of their brand.