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How I Stopped Worrying & Learned to Love My Audience: An Introduction to UX

Speaker(s): Michael Dunn

Some describe it as making things enjoyable and easy to use. Others describe it as all of the elements that impact one’s perception of a product or system. From Information Architecture to User Research and Testing, this presentation is about what UX is and why it should be an integral part of every website or application project.

Key takeaways:

  • Overview of the different components of UX
  • How UX relates to the overall workflow process
  • Determining the value of UX and how to sell it to your client

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