Making Your Website More Effective
Speaker(s): Bill Leake
Often a great deal of effort is put into attracting visitors to a site through SEO, PPC, social media, or other strategies, but less focus is put on ensuring the website is effective once people reach it. Learn some best practices for websites as a whole, and for specialized landing pages. Also learn the basics of A/B and multivariate testing to improve your sites conversion rates. And learn about Google Website Optimizer, a free tool that performs tests on your website and landing pages to determine the most effective combination of content and landing page design.