SEO vs. PPC
Speaker(s): Brian Combs
Organic Search (SEO) and Paid Search (PPC) share one thing in common -- search engines. But that's where their similarities end.
Paid search is a science, with direct control over most factors, and a highly measurable ROI. Organic search, meanwhile, is more of an art, with no direct fee paid to the search engines, but with them intentionally disguising the ranking factors.
In some situations, either SEO or PPC will have a clear advantage over the other. But, most times combining the efforts of organic and paid search will have a material difference in your marketing initiatives.
This session will teach you the strengths, weaknesses, and advantages of SEO and PPC. You will learn how to supercharge your marketing efforts by combining organic and paid search, and you will be provided with some tools to continue your self-education and to wisely evaluate potential service providers.
You will learn to:
- Properly structure both paid and natural search marketing campaigns
- Identify and avoid search engine marketing malpractice
- Become more efficient and more effective with the right online tools
- Uncover even more resources about search marketing