Track Schedules
Social Media
Building Engaged and Sustainable Communities Using Holistically Interactive Techniques
Speaker(s): Matthew Wettergreen & Grace Rodriquez
Session Time: 11:10-11:50AM
This presentation will redefine “interactive strategies” to include offline and online methods and demonstrate how they can be applied to create engaged and sustainable communities...[Full Description]
Getting Big Media Access via Social Media
Speaker(s): Giovanni Gallucci
Session Time: 1:10-1:50PM
By far my most popular presentation. I'll show attendees the exact steps I use to find traditional journalists on social networks as a way to build relationships and get coverage...[Full Description]
Online Recipes for Success: From Pancakes to Peanut Brittle
Speaker(s): Katie Laird & Maggie McDonald
Session Time: 2:10-2:50PM
If you are stinging from negativity about your brand online and wondering how to maximize your online and offline presence for your business, join Katie and Maggie as they flip through their Marketing Cookbook and divulge their recipes for success in an increasingly complicated world...[Full Description]
Night at the Roxbury
Speaker(s): Erica O'Grady
Session Time: 3:10-3:50PM
Twitter and Facebook have gone Mainstream (even Oprah's Using them). But how long will these continue to be the "It" Technologies? If the past is any prediction of the future - not long. We'll explore why your network is much more important than this year's Hippest Technology - and how you too - can be the next Twitter!...[Full Description]
Search Engine Optimization (SEO)
Making Your Website More Effective
Speaker(s): Bill Leake
Session Time: 10:10-10:50AM
Driving traffic to your website is only half the battle. Your site also needs to be constructed to convert those visitors into leads or sales. Learn some best practices for websites as a whole, and for specialized landing pages....[Full Description]
Web Analytics Boot Camp
Speaker(s): Myles Rose & Kristi May
Session Time: 11:10-11:50AM
How to hit the ground running when implementing a web analytics solution for your business...[Full Description]
Why Nothing Is Working The Way You Think It Is
Speaker(s): Alan Deeter
Session Time: 1:10-1:50PM
Think you know the ROI of Search Engine Marketing or your display ad campaign or that email blast? Most unknowingly get it very wrong. Only by understanding the interdependency of the marketing mix can marketers truly optimize their campaigns...[Full Description]
Context: Creating Value to Rise Above Digital Blight
Speaker(s): Jeremiah Andrick
Session Time: 2:10-2:50PM
Want to rise above the noise online? It takes more than optimizing for search, the future is about creating deliberate and appreciating value...[Full Description]
SEO vs. PPC
Speaker(s): Brian Combs
Session Time: 3:10-3:50PM
Even though both involve the search engines, paid search (PPC) and natural/organic search (SEO) could hardly be more different. Paid search is very much a science, while natural search is more of an art. They both, however, can make a material difference to your marketing efforts. Learn the relative advantages of each, and how to supercharge your marketing with both....[Full Description]
Creative/UX
How I Stopped Worrying & Learned to Love My Audience: An Introduction to UX
Speaker(s): Michael Dunn
Session Time: 10:10-10:50AM
From Information Architecture to User Research and Testing, this presentation is about what UX is and why it should be an integral part of every website or application project...[Full Description]
The Rebirth of Slick: Why Design is Cool, And Why It Will Make People Love Your Company
Speaker(s): Kelsey Ruger
Session Time: 11:10-11:50AM
A complete marketing and branding strategy is about more than SEO, PPC and social media. Find out why a having a design driven culture can have massive impact on your branding and marketing...[Full Description]
The Art & Science of Seductive Interactions
Speaker(s): Stephen P. Anderson
Session Time: 1:10-1:50PM
How to "get to first base" with our site visitors, leveraging what we know from psychology, social sciences, game mechanics, neuroscience and other fields focused on human behaviors...[Full Description]
Wordpress: It's Not Just For Blogs Anymore!
Speaker(s): Blair Garrou & Dean McCall
Session Time: 2:10-2:50PM
Wordpress, which has become a robust "junior" CMS platform, can be used effectively for the core website of many SMB's....[Full Description]
Developing Killer Email Creative & Must Use Best Practices for Success
Speaker(s): Drew Miller
Session Time: 3:10-3:50PM
This session covers the different elements of email creative that can determine the success of an email campaign...[Full Description]
Strategy
Transitioning to Interactive
Speaker(s): John Rasco
Session Time: 10:10-10:50AM
Many companies lack a vision for interactive marketing; learn best practices for search marketing, social media and measuring ROI from an experienced B2B marketer...[Full Description]
Glitchwell: Using Our Missteps to Propel Us Forward
Speaker(s): Gwen Bell
Session Time: 11:10-11:50AM
"Success is the ability to go from one failure to another with no loss of enthusiasm." - Sir Winston Churchill...[Full Description]
Brand FTW!
Speaker(s): Roby Fitzhenry
Session Time: 1:10-1:50PM
I want to show people that branding isn't just for big agencies and massive companies. Everyone can build a brand by evaluating who they really are and telling that story as honest and as simple as possible...[Full Description]
Communication Breakdown: Look Who's Talking & Who's Just Texting
Speaker(s): Caesar Vielmas
Session Time: 2:10-2:50PM
Caesar will address the challenges marketers face as different generations embrace disparate forms of communication, and what marketers can do to widen our reach and remain relevant to different age groups - who currently may or may not be "speaking" to one another....[Full Description]
How to Measure Email Marketing Success
Speaker(s): Dave Lewis
Session Time: 3:10-3:50PM
In this presentation, Dave Lewis, CMO of Message Systems, will take a careful look at how we define success with respect to email marketing...[Full Description]