Web Analytics Boot Camp
Speaker(s): Myles Rose & Kristi May
The maturing web analytics industry now has tools for every business size. If you are not tracking who is visiting your site and what they are doing, now is the time to take the plunge and add a web analytics solution. This presentation will focus on the following:
- Which analytics provider is the best for my business?
- What are the steps I need to take to make implementation a success?
- How do I use my analytics reporting to make informed decisions?
- What other tools are out there to help me gain insight into my visitors?
- How do I tie my marketing assets into the reporting?
- How is my site performing compared to my peers?
- What segments of my visitors are performing the best?