Why Nothing Is Working The Way You Think It Is
Speaker(s): Alan Deeter
Think you know the ROI of Search Engine Marketing or your display ad campaign or that email blast? Most unknowingly get it very wrong. Only by understanding the interdependencies of the marketing mix can marketers truly optimize their campaigns.
Overstating or understating the return of any marketing channel results in either wasted spend or wasted opportunities. Most marketers do both. In this presentation we will reveal how consumers really interact with online media, search engines and web sites to solve problems and satisfy needs. You’ll see the true role each channel plays so that you can properly calculate its return and optimize your campaigns more effectively.